The first bit of great news came in the form of a tweet from Juan Diego Calle, CEO of .CO Internet S.A.S, the company that operates the .CO Registry. Yesterday, Calle announced that there are now 1.5 million .CO domain names registered. 1.5 million domain names registered is no joke, and it’s certainly better than most naysayers would believe.
If you read TechCrunch daily, you probably know the second bit of good news. Five start up companies that use .CO domain names for their brands have been featured on TechCrunch in the previous several days. Mailstrom.CO, Fosbury.CO, Simpler.CO, Vine.CO, ShopInterest.CO, and Angel.CO have all been written about or discussed on TechCrunch since Sunday. I briefly looked, and aside from .com, no other domain extension has had more mentions than .CO.
The .CO Registry hasn’t rested on its laurels one bit since launching a few years ago. The company sponsors a wide variety of conferences and meetups in the tech space, and they treat founders and management of .CO-using companies very well. .The .CO Registry truly understands that .CO is much more of a brand than a ccTLD, and they market it in that manner.
I know that some domain investors would like to see larger and more frequently reported .CO domain sales, but just as importantly, the .CO brand is popular among startups and others looking for a .com alternative. This demand will help increase values, and I am sure owners of top quality .CO domain names receive offers for their names. Sure, they might not see 6 figure offers as they might if they owned the matching .com, but they certainly didn’t pay the same amount they would have paid for the matching .com.
Congratulations to the .CO Registry for hitting another big milestone. I wouldn’t be surprised to see them hit 2 million registrations after next year’s .CO focused Super Bowl commercial.