Clients often have free emails accounts when they start a website design project, and one of the decisions they need to make is whether to stick with their free email account or whether to utilize an email account that’s based on their website domain name. This post will review the pros and cons associated with each.
Free email accounts are typically from AOL, Yahoo, Hotmail, Google, etc. This means when folks send you email, they are sending to Bob123@hotmail.com or Jane123@gmail.com. Email accounts that are based on your website domain, are in form of “email@example.com or sales@Buzzolo.com "
One of the decisions new website clients need to make, is whether to continue to use these free email accounts or switch their business email to a new account that is based on their website domain. I wanted to list all the pros and cons so prospective clients of mine could read a comprehensive list .
Advantages of Using Free Email
- Nothing changes. You don’t have to learn anything new or do anything differently
- Your email address looks unprofessional and suspicious. It’s one way I tell my blog readers to spot spam emails I tell them if it’s free, don’t trust it. It’s just too easy to set up a free email account and disappear. It’s much more work to purchase a domain and set up email accounts on them. I personally dont want to do business with someone that advertises their own website and then cant be bothered to set up an associated website email , but prefer to still use their old gmail address. Lack of attention to detail . If they cut corners on how they portray themselves what else do they cut corners with ??
- You can’t use a contact form because they typically only work with the domain’s email.
- You can’t take advantage of some website application features, because they only work with the website domain email.
- You don’t separate personal email from business email.
- Your email address looks professional and trustworthy.
- You can utilize contact forms to make it easier for prospective clients to contact you.
- You have no problem using website application features that send out emails.
- You easily separate personal email and business email, and can configure different signatures for each – way more professional.
- You have an additional email account to check. WOW .Get a forwarder email set up to your usual and preferred email client .
- If you use an email application to read your mail, like Outlook or Thunderbird, you now have to configure it to read your website email.
I’ve had clients who had a free email account, like with AOL, who wanted me to create a website email and have it forward to their AOL account – sounds like a good solution to avoid the headaches of checking a new account with the benefit of still looking professional? Not quite. There are some companies, like AOL, who often refuse to accept forwarded emails because they think they’re spam – and they won’t even let you know when they do this. For this reason, I never forward email to free accounts – your business email is way too important to assume any risk of non-delivery. What would missing a new client cost you?
End of the day ....
For many reasons, it’s generally best to create an email address using your website domain, even if it means you have to go through the hassle of checking another account, or configuring Outlook or Thunderbird. If you’ve already purchased a domain name and set up hosting, an email account based on your website domain won’t cost you anything. Make sure your prospective customers have the maximum confidence in you and your business, by not using your personal free email accounts, and switching to a business email from your website.