I want to share a non-domain investing related resource that I think you will find valuable. Each day, MarketingLand.com shares a daily recap called “Marketing Day,” which contains links to popular articles from within its website and from a variety of other websites. This resource is a must read for me every afternoon, and I recommend that you add it to your list of reading materials. The top section of the Marketing Day article contains links and the introduction to articles that appeared on the Marketing Land website during the day. These articles are followed by links to articles posted on other websites that cover a variety of topics, including domain investing (under the “Domaining” heading). DomainInvesting.com articles have been listed under the Domaining heading many times, and I always appreciate it when they link to my blog.
Some of the topics that are also covered in the Marketing Day report include:
I think Domaining.com does a great job of updating me about domain investing related news as it happens, but when it comes to reading news about other marketing related topics, I haven’t had a “go to” website until I started reading the Marketing Day report. This daily post allows me to see what else has been published that may not be related to domain names but could impact my business. I think it’s great that MarketingLand highlights domain name related articles, but I find more value in the other articles that I probably wouldn’t have read had it not been for this recap.
- SearchEngineLand.com articles (sister website)
- Business Issues
- Internet Marketing
- Social Media
If you don’t know about Marketing Land or you don’t know about the Marketing Day daily recap, I think you should check it out. The articles are posted in the late afternoon, and they give some solid reading material recommendations.
By Elliot Silver
Using Googles Adsense program you can easily place Advertising on your website / blog
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To maximize the revenue generated from your site, you'll need to place the ads in areas where your visitors are likely to click. That said, you don't want your site to appear spammy and prevent people from locating the quality content -- otherwise your visitors will just hit the back button.
Google has created a "heatmap" which shows where people are most likely to click on advertising (the darker the shade of orange, the more clicks that area should receive):
4 Ways to beat You Tubes new comment system
Matt Cutts of Google webspam discusses whether blog comments are SPAM
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I’d like to link to your site.
I’ve seen some other sites doing this and I thought it was a really good idea. So I thought why not provide the same feature for my readers.
How to Get the Free Back Link:
1) In the comments area below simply add your website link (url) with a short description of the site using NO more than 100 characters.
2) Only one comment/link per website.
3) No porn, adult site links please.
There is no catch. Honest!
Read More blogging :
The Google Spider and how it crawls the web . What you need to know about and how to get your website indexed .
Heres a couple to get you started :
Author Stu Walker
Street Treks and Street maps of Venice . See Googles fascinating tour of the beautiful canal city . The City Built On Water
BUT , it cannot be argued that FOR FREE they offer a lot of beautiful images , fascinating tours and the ability to see something from your office, your sofa,bed,little house in the middle of nowhere in India, USA, Europe,Brazil etc that you would never otherwise see.
Take the Tour HERE or simply click the image to take you on a tour of this magnificent city
Originally posted CNET.com , Matt Elliott
With Google's change to YouTube's comment system, you are now required to have a Google+ account in order to post a comment. This has angered many users who would rather continue posting under their current anonymous profile or simply don't want to be forced to create a Google+ account. People are so irate that a petition has been started to bring back the old way of commenting.
Read more blog: Matt Cutts of Google discusses whether blog comments are SPAM
Personally, I like Google's attempt to clean up YouTube comments, but what has me worried about this change is the ability it has given users to post URLs in comments.(SEO-tastic) (I also don't enjoy the limitless character count that's now in effect.) I have two young children who like to peruse YouTube from time to time, and I would rather avoid them stumbling across a link someone posted on YouTube that might lead them to an unseemly corner of the Internet.
Thus, it's time to remove or otherwise change YouTube comments. I have three extensions for the job, for either Firefox or Chrome, and one userscript.
First up, the Chrome extension, Reddit Comments for YouTube. As the name suggests, this extension replaces YouTube comments with a Reddit comment thread that's associated with the video. And if you find there are no Reddit comments for the video, you can toggle between regular YouTube comments and the Reddit comments using the two links at the top of the comments section.
For Firefox users, there are a number of extensions that hide YouTube comments, but many of them do not work with the new G+ comments system. One extension that does, is Comment Snob. It's available for Firefox as well as Chrome, although the extension didn't work with either browser on a Mac, and only with Firefox on a Windows 8 machine.
Comment Snob lets you set a variety of rules to filter YouTube comments. You can filter out comments with profanity, spelling mistakes, excessive punctuation, ALL CAPS, and so on. The extension also blocks comments with certain keywords or phrases of your choosing. Alternatively, you can check a box to simply hide all comments.
Since I had some issues with Comment Snob, especially using Chrome, I wanted to find a Chrome extension that just hid YouTube comments. What I found was Turn off Youtube Comments Toggle. It hides comments by default but adds a Comments link (between About and Share below the video) which lets you unhide and hide comments.Lastly, there is a userscript called Toggle Youtube Comments. With it enabled, it hides YouTube comments along with some other elements on the page such as the footer, making the page look a bit of a mess. And its behavior is a bit erratic.
The Toggle userscript for Firefox adds a Comments link next to the About link below the video player that lets you toggle comments on and off. With Chrome, the button goes missing (Windows 8) or is present but doesn't do anything (OS X). Thus, your only option for toggling comments in Chrome is to disable and enable the extension from Chrome's extensions page. Also, the Comments link goes missing on any video page you arrive at from a related videos link.
At any rate, those are your current options as I see them. If you find an extension that you find useful in combating YouTube's new comment system, please share in the, well, comments below.
Matt Cutts talks about ,whether all comment links are spam
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Google’s Matt Cutts: No More PageRank Updates This Year!!
Google’s head of search spam, Matt Cutts, said on Twitter Oct 6 that Google won’t be pushing out a new Google Toolbar PageRank update this year.
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Niels Bosch asked on Twitter if we should expect an update to PageRank before 2014. In response to that, Matt Cutts said, “I would be surprised if that happened.”
Update: This afternoon, Matt Cutts posted this timely video on PageRank:
The Google Spider and how it crawls the web . What you need to know about and how to get your website indexed .
This article originally appeared at www.Wordtracker.com by Andrew Tobert
A decent position in the search results is a sure fire way of making more money online.
But to do that, you need to make sure your site gets crawled. Here, I'll take you through the basics of how Google crawls the web and what you can do to help it. You might be surprised how easy it is.
So, let’s start at the beginning. Google searches the web. This much you probably know. Then it ranks all the sites and matches them to your query, in order of relevance and authority. SEOs spend a lot of time talking about this part, but much less time talking about how Google actually looks at sites. But it’s important - Google can’t put your site at the top of the search engine results if it doesn’t know you exist.
What actually is ‘Google’?
Whenever you read an article about SEO, the author will almost always talk about "Google" (usually not "Bing" or "the search engines" - Google’s market share is so big, that the smaller ones often don’t get mentioned). But they’re not talking about the company, with offices and marketing departments and all that. They’re talking about the Google algorithm.
The Google algorithm, if you saw it, would look very complicated, incomprehensible even. It’s lines and lines, pages and pages, of mathematical sequences. But unless you become a search engineer at Google, you’re not going to. So phew.
What I‘m about to tell you, and indeed what anyone will ever tell you about the Google algorithm, is what’s presumed to be true. No one outside Google knows exactly how the Google algorithm works because no one has been able to see it. We, the SEO community, can only monitor and record the search results and draw assumptions based on what we see, but we can never ‘know’.
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The first part of what Google does is crawl the web. I'll get onto that in a moment but there a few things we need to cover first. Whenever you read an SEO article, the verbs ‘crawl’ and ‘spider’ and (sometimes) ‘index’ are interchangeable. Google sends out what’s affectionately known as a ‘spider’ to ‘crawl’ the web, going from link to link creating a web , and cataloging, or ‘indexing’ what it sees. If you wanted to mimic the actions of the Google spider, start at a big site, like Wikipedia, and click every link you see. Then go to those pages, and click every link and so on. Once you’ve clicked a few hundred billion pages, you’ll be somewhere close.
Google’s spider can only crawl linked pages by the way - it can only access pages that you could access with a mouse. It can’t enter in login details or passwords, and it can’t enter terms in your search bar. As a general rule, if your page isn’t accessible by a clickable link, Google probably won’t see it.
If you asked 100 people on the street, 99 of them would tell you that Google crawls and indexes the web each and every time you searched for something. This, politely, is nonsense. Yes, Google does crawl ‘the web’, but no, it doesn’t do it in real time (or anything like it).
Google crawls a site as and when it feels it should, and creates what’s called a cache. Cache literally means ‘hidden stash’. It’s a 'screenshot' of your site that Google keeps on its servers. When you run a search, it’s the cache that’s searched, not the real thing.
It also exists as a verb. We say that Google has cached your site to mean ‘Google has seen your site and taken lots of screenshots’. (Screenshots is just a general term, but it’s a good way to visualize what happening. In reality, it stores your sites' text and links.)
So, given that it’s the cache of your site that’s searched, it’s also the cache that will affect your rankings. Google isn’t looking at what your site is like right now, it’s looking at the version that it’s cached. What does that mean in practice? Mostly, that it will take a while for any new content you add to show up in the Google rankings. And, you want to do what you can to make sure your site is cached as often as possible.
Luckily though, there’s a really simple thing you can do to make sure your site is crawled more frequently, and that’s just to add more content. Essentially, each time Google crawls your site, it monitors if there has been any changes. If there has, it makes a note, and remembers to come back a little sooner next time.
If you’re a newspaper website that uploads new content almost constantly, you’ll probably get crawled every few hours. But if you never update your content, or only do very rarely, you’ll probably be crawled every few weeks. Which is bad news.
To see when you were last crawled, just put cache:http://www.YourDomain.com (eg, cache:http://www.Buzzolo.com) into Google (or in the navigation bar if you're using Chrome), and it will tell you.
You can see that ours was crawled on the 8th, which was the day before I wrote the article. That's pretty good. (And if you can't read this, don't worry. When you do it on your computer, the text will spam the width of your browser, so it'll be much more readable.)
Read More blog : Awesome Marketing Tips you can learn from David Ogilvy , King of Marketing
Don’t obsess about how often your site is crawled. Check it once in awhile, if your site hasn’t be crawled in a while, add some more content, but otherwise, don’t stress. It's Google's job to crawl the web, and they do it really well. You no doubt will have bigger SEO fish to fry, but if you want to explore this in more detail, here are nine ways to get your site crawled quicker. So if you’re into this, have a read!
So that broadly is crawling. The next step is to ‘index’ the pages ...
The Google index is the list of all the pages that Google has cached. It’s really more of a matrix, in the mathematical sense, with axes related to the key ranking factors like authority and relevance. If that helps you visualize what’s going on, great. We can get into discussions about eigenvalues and eigenvectors another time. But if not, if your idea of the matrix is something involving Keanu Reeves, ignore what I‘ve just said. Swallow the red pill (or was it blue?), go back to your normal life, and know that the Google index is a list and you want every page on your site to be on it.
Deciding which sites go in that list, never mind what order they go in, is actually one of Google’s hardest jobs.
The web is large, very large. Google can’t crawl every page, every day, so it has to choose which fraction of the web it should crawl. It does this by looking at the sites that have the best information, presented in the most accessible way. Sites that do this will get indexed more than sites that don't.
Google will crawl most sites at some point without the site owner really doing anything. (Google, it turns out, is pretty clever.) But if you want to make the search engine's life a little easier (and get more love from it in the process), there are a few things you can do.
as well as being great for the rest of your SEO, is a really easy way of simply letting Google know that page exists. When Google crawls the site that’s linking to you, it will then ‘click’ the link and discover your page. Hooray! And of course the more links you have the more authoritative your site becomes in Google’s eyes. So build links. Now.
And that includes internal links by the way. Make sure all your best content is easy to navigate to. Put links to those pages on all the most prominent pages of your site (like, the home page) and Google will be able to find them easily and quickly.
Read More blog : Four Link Building methods that will attract Traffic like no other
Imagine if you were driving somewhere, had to get there quickly, and had a choice of two routes. One would take you straight there on a highway. The other would take you on smaller country roads, most of which involves driving behind a tractor. And some of the road isn’t sealed. Which route would you choose?
If you chose the highway, congratulations, you’re thinking like Google. If your site is written using clean code, Google will read it quickly and is more likely to index you.
If you’re not quite sure what’s the difference between clean code and, er, messy code, you should read how to optimize your code,http://www.wordtracker.com/academy/seo-code
And there’s also a technical checklist you can work through.
Site speed is also a good indicator of how clean your code is, so the article I’ve just linked to will help.
Good navigation To go back to the driving analogy, if you have somewhere to get to, it’s helpful to have signs to point you in the right direction, otherwise you get lost. Similarly, Google wants you to tell it where your good content is. It needs to know it can get to your best content quickly, so so it can make sure all the best of the web’s content is indexed. Good, keyword rich navigation is part of this. As is having a sitemap
A sitemap A sitemap is a great way of making sure Google can access your best content quickly. Again, if you were in a car, you’d probably appreciate a map (or a few road signs) to make sure you don’t get lost. You want a road map, Google wants a sitemap. So make one
Google+ It sounds almost too good to be true, but Google loves crawling the sites that people share on it's own social network. So if you've created some awesome content, share it on Google+ straight away, and it's likely to get crawled quickly.
How are you doing? So, you’ve learned some theory. But how is your site actually being viewed right now?
Google's Webmaster Tools is a brilliant (free) tool from Google that lets you see how your site is performing in Google's eyes. If you've not got an account already, it's worth setting one up as it helps you spot loads of errors with your site.
The bad news is that they don’t index content which has similar content to other pages. Content which you’ve not redirected or canonically tagged, but Google has nonetheless deemed it to be duplicate. Google doesn't like duplicate content – if it has to crawl the same content lots of times, that’s just a waste of time. And what’s another word for time? Money.
If you do have lots of duplicate content, read what we have to say about the canonical tag and redirects, and we might be able to help you.
Webmaster Tools is a really great resource to see how Google views your website. It flags up problems and let’s you ‘feed back’ to Google. You can nudge its algorithm in the right direction and see the results in the search pages.
David Ogilvy was an advertising wizard. He moved from Great Britain to New York City to become the King of Madison Avenue. He became the King by creating some of the most iconic, and in turn, successful advertising campaigns of all time. What’s arguably just as impressive is that his marketing strategies, which he crafted from the '60s through the '80s, were so thought-provoking that they can still be applied to products and services today.
This is a selection of great thoughts from one of the great minds of marketing :
1. “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Just because you’ve got a great product or service doesn’t mean that it’s going to knock it out of the ballpark sales-wise. You need to take the product or service and market it in a way that reaches and excites your target audience. Think about what you’re marketing and constantly reexamine the motivations behind the message you’re sending out about the product or service.
3. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
This is a reminder from Ogilvy to know your audience. If you don’t know your audience, you won’t be able to speak to them in a convincing or personalized way. Speak your audience's language.
4. “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
This is an Ogilvy way of saying that you need to do your research and then apply what you’ve learned to your marketing strategy. You should be shaping your decisions based on thoughtful and informative research.
5. “Never stop testing, and your advertising will never stop improving.”
Keep experimenting, learn from every experiment, and apply what you’ve learned to a new experiment. It seems like intuitive advice, but it’s easy to fall into a pattern of doing what you know and not experiment with your marketing tactics.
See More : Link Building Techniques to Attract Traffic
6. “Do not … address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”
The master of advertising believed that it is important to remember you’re most often talking to an individual in an advertisement, not a group of people. If you remember this, it should help you connect with customers on a more personal level.
7. “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”
Ogilvy was a strong believer in not aiming for small achievements, but rather aiming as high as possible. He also believed that every time you make a goal, make it (at least) a little bigger than your last goal.
Source . Name.com